I led a full redesign to re-introduce Lendsqr; one built around clarity, confidence, and a stronger narrative. I restructured the experience, rewrote the content from scratch, and refreshed the visual direction so that lenders could quickly understand our value and explore the platform with intention.

The new website launched in April 2024 and marked a shift in how we presented ourselves to the market. It made our offering clearer, improved how prospects navigated our story, and contributed to meaningful growth in visits, engagement, and quality inbound interest in the months that followed.

Background

When I joined Lendsqr, the website worked, but it wasn't telling our story well. It didn’t clearly show what we offered, why we mattered, or how much the product had grown. The team also felt the site didn’t match the improvements we were making on the product side.

Refreshing the website became one of my first major tasks.

The problem

The previous Lendsqr website did not reflect the maturity and capability of the platform. While it worked at a basic level, it lacked clarity, depth, and structure around what Lendsqr offered. As the product evolved and the company grew, the website needed to tell a clearer story, guide prospective lenders more effectively, and support the credibility the business had built.

Key challenges included:

• Product offering and value were not clearly communicated
• Visitors struggled to understand what Lendsqr actually enabled for lenders
• Important product areas and capabilities were not well represented
• Navigation and information flow made exploration difficult
• The tone and content did not match the company’s growth and ambition
• The site fell behind the product and needed to mature alongside it

I led the website redesign from audit to launch, shaping the direction, content, and user experience. The goal was to create a site that clearly explained the product, improved understanding, and better supported lender decision-making.

My responsibilities included:

• Audited the previous website
• Defined a new site map and content architecture built around understanding our products
• Wrote all core marketing and product content for the site
• Designed the full website experience and UI
• Collaborated with the visual designer on illustrations and final visuals
• Worked closely with leadership to refine tone, messaging, and narrative direction
• Supported the launch and minor improvements post-release

Results

The redesigned website launched in April 2024, and within the first 9 months post-launch:

• The website saw a 56% increase in overall views and a 72% growth in active users.
• Bounce rate improved by ~20%.
• On-site engagement rose, as total user actions on the website increased by 61%.

Overall, traffic went up, engagement improved, and visitors showed more intent to learn about Lendsqr and connect with the team.